Search engine optimization is going to come in multiple forms, but all of these forms are going to tie in with each other. However, for a lot of people they do not think about how important it is for their on page optimization efforts to stay in tune with their off page efforts. By learning more about how important this is, people will start to focus on all aspects of their optimization efforts, rather than relying on only doing the off page. However, other people will find that when they are tying all of these methods together they are going to see a marked increase in their rankings.
Social Network Postings
A common phrase that people hear now is about building up their brand trust on social media. Now this is really important to tie into a website because the trust of the brand is done by social media. For example, anytime a blog post or new product is launched, it needs to be posted on all of the social media websites as well. This is going to allow the social network followers to know about the new product or post, but also helps provide a valuable back link to the website from a highly ranked website.
Blogging For Backlinks
Marketing efforts are going to be vary depending on what people are targeting at any given time. However, one item that has remained common, even with the search engine updates, is the fact that people need to blog or write about their website. The blogs are more popular now because they allow for direct interaction with customers, but it is an important aspect of off page optimization.
When a blog post is being written up, it needs to be relevant to what is being featured on the website. For example, if the website just launched a new dog collar that has customized tags, then a blog post would be interesting to write about. This way the off page optimization is going to tie in directly with the on page optimization and it will help support the page.
Easier to promote the blogs using different methods. Okay, people have probably seen they can use this method or that method to promote their website. However, some of the methods may not be ethical and if they are being done on the money site can lead to the site being deindexed. If people have a blog that gets deindexed, they do not have to be as concerned about it impacting their money site.
Forums Are Invaluable
A great source of traffic that is going to tie in directly to a website traffic is forums. The forums are going to have a direct impact to the on page SEO because the forums are generally related to the website. For example, people will find they can find a camping forum, which will allow them to have a signature or even direct post links to it. When they can do this, it generally means people are going to have relevant traffic.
With the forum postings, people are going to find the traffic is relevant to their website. Then using the proper internal linking structure on the website, people will find they can start to get higher conversion rates. The reason the internal linking and the forum posting will help out is they are going to allow people to explore the website and tie in the entire optimization efforts people are doing.
Search Engine Submissions With Site Maps
Submitting a website to a search engine is not only exciting, but it also helps the search engines to know the website is working. However, what people need to realize is if they want to tie up their loose ends, they will need to get the webmaster tools and submit a site map to the search engines. By having the site maps submitted, they are going to be updated each time a new post is made. Then the search engines will be pinged and get the updated maps on the website.
The key is to make sure the submissions are done in a timely manner. If people want to, they can take the basic site maps and submit them, but they can also take the submissions manually as well. This way they can have a better chance of getting their website submitted to the search engines with the manual submission that is being done.
Link Baiting Is Still Valuable
Link baiting is something that sounds like it is a bad thing, but it actually is going to be very valuable. This type of link baiting is going to be helpful because it involves allowing some of your content to be shared. Now this should not be content that is directly from your website, unless you want it to be shared, but articles or other posts that you have made. When you are allowing your information to be used, you will want to make sure the content is shared properly and with links back to your website. This way you will get credit from the other website and have the links from it pointing back to your website.
Photo Sharing Websites Help Out
Now this is an aspect of optimization that was overlooked. When people see this optimization technique they will start to look at the different photo sharing websites on the market. By looking at these websites, people can start to gain valuable links back to their website by sharing the pictures they have. Then people will also notice this ties into their online optimization by using the same keywords to post the picture.
A key point is when the photos are being shared to make sure the license is in place for the pictures. The license may be a share type of license, but only if a link is contained pointing back to the pictures main website. This could be the photo sharing account, which will be tied in with the money website or it could be directed back to the money website.
Video Marketing
Videos seem to be all the rage lately as they allow people to play a video and listen to the information. However, the videos are also going to be tied in with the off page SEO and on page SEO as well. The videos that are present on a website are typically related to a specific item. With the videos posted to the off page websites, though, they are going to need to be linked back to the relevant content that the video is talking about.
A good example of this would be the camping gear example again. If the video that is posted is a specific review of a tent and it is on a video website, it needs to link back to the specific page on the money site that is covering the tent that was reviewed in the video. However, this does not prevent additional links on the money page from being posted at the bottom of the page to allow people to get the right information or additional options based off of the single video.
Local Listings Do Help Out
Even for a business that is not targeting local results, they need to know it is important for them to target a local region. This allows the business to start to get the right results they need to have. However, by reaching out to the local rankings, the website will often find that it is going to have an easier time in getting to rank. With the local rankings, it will allow people to start to expand out to the regional and then the global level that will make it easier for people to rank.
Article Submissions Still Works
Google Penguin really took care of the article directories and forced their hand to clean up their acts. The directories were hit hard as content mines and nothing more or useful for people. However, since this has happened a lot of the content in the article directories has started to change back to being useful. This is when people should know they can start to post articles to the article directories for strong results.
When submitting the articles that people are using they need to make sure the articles are relevant and on topic. Then the links need to be directed back to the proper website. This way people will start to get the results they want to have and with it tying back to the on page optimization, people will get the right results they want to have and if the links on the internal side are done properly, it will allow people to get the right traffic and link juice passed along to the website.
Yahoo Answers
Yahoo answers is something that is still active and something people want to use. When people are up to a specific level on Yahoo, they can start to get the right to post links back to the answers they are posting. This way people can start to post the links on their answers and have them pointed back to their website. This way people can get the right amount of traffic, but they are starting to build up the right amount of trust with the customers because they can answer the questions that people are asking.
Keyword Density
Sometimes this is an overlooked aspect as many people would just shove their keyword into the posts as much as possible. When people do this, it tends to have people lose their rankings on the search engines because it is showing that they are trying to over optimize their website for a specific keyword. However, by getting the right density in place it will allow the website to rank higher and not look like it is being over optimized for a specific keyword.
The density is for the on page portion of the SEO, but when people are turning to the off page SEO they need to realize this is important for them to consider as well. For example, people may notice that their website was ranking well, until they started to build links to it. The reason it could start to falter in the rankings is the anchor text is being over optimized. When people are doing this it tends to lead to the search engines thinking the links are being built to falsify rankings. When this happens, the search engines have a habit of discounting those links.
To avoid this type of problem, people need to make sure they are varying their text back to the website. By doing this it appears more natural and will help to keep the website relevant to the information that it is being written about. This is going to tie in with the on page SEO because people need to make sure the information is related to the keyword, but not necessarily is the exact same which can hurt the ranking of the websites.
LSI Words
LSI has recently been noted by the search engines as being a good way to help in ranking a website. While most people never think about the LSI keywords, they need to realize these are words that are related to the keyword, but are not the same. By doing this, it will help the onpage SEO rankings for different terms, but when these are being used as the anchor text it tends to help the website rank higher for those search terms as well.
Ranking a website is huge challenge because so many people are trying to do the exact same thing. This is when some people need to know why it is so important to tie in their on page SEO to their off page SEO. When people see just how important this is, it will be easy for them to have a great time in getting all of their SEO work done, even if it means hiring a company to handle the work for them.
Social Network Postings
A common phrase that people hear now is about building up their brand trust on social media. Now this is really important to tie into a website because the trust of the brand is done by social media. For example, anytime a blog post or new product is launched, it needs to be posted on all of the social media websites as well. This is going to allow the social network followers to know about the new product or post, but also helps provide a valuable back link to the website from a highly ranked website.
Blogging For Backlinks
Marketing efforts are going to be vary depending on what people are targeting at any given time. However, one item that has remained common, even with the search engine updates, is the fact that people need to blog or write about their website. The blogs are more popular now because they allow for direct interaction with customers, but it is an important aspect of off page optimization.
When a blog post is being written up, it needs to be relevant to what is being featured on the website. For example, if the website just launched a new dog collar that has customized tags, then a blog post would be interesting to write about. This way the off page optimization is going to tie in directly with the on page optimization and it will help support the page.
Easier to promote the blogs using different methods. Okay, people have probably seen they can use this method or that method to promote their website. However, some of the methods may not be ethical and if they are being done on the money site can lead to the site being deindexed. If people have a blog that gets deindexed, they do not have to be as concerned about it impacting their money site.
Forums Are Invaluable
A great source of traffic that is going to tie in directly to a website traffic is forums. The forums are going to have a direct impact to the on page SEO because the forums are generally related to the website. For example, people will find they can find a camping forum, which will allow them to have a signature or even direct post links to it. When they can do this, it generally means people are going to have relevant traffic.
With the forum postings, people are going to find the traffic is relevant to their website. Then using the proper internal linking structure on the website, people will find they can start to get higher conversion rates. The reason the internal linking and the forum posting will help out is they are going to allow people to explore the website and tie in the entire optimization efforts people are doing.
Search Engine Submissions With Site Maps
Submitting a website to a search engine is not only exciting, but it also helps the search engines to know the website is working. However, what people need to realize is if they want to tie up their loose ends, they will need to get the webmaster tools and submit a site map to the search engines. By having the site maps submitted, they are going to be updated each time a new post is made. Then the search engines will be pinged and get the updated maps on the website.
The key is to make sure the submissions are done in a timely manner. If people want to, they can take the basic site maps and submit them, but they can also take the submissions manually as well. This way they can have a better chance of getting their website submitted to the search engines with the manual submission that is being done.
Link Baiting Is Still Valuable
Link baiting is something that sounds like it is a bad thing, but it actually is going to be very valuable. This type of link baiting is going to be helpful because it involves allowing some of your content to be shared. Now this should not be content that is directly from your website, unless you want it to be shared, but articles or other posts that you have made. When you are allowing your information to be used, you will want to make sure the content is shared properly and with links back to your website. This way you will get credit from the other website and have the links from it pointing back to your website.
Photo Sharing Websites Help Out
Now this is an aspect of optimization that was overlooked. When people see this optimization technique they will start to look at the different photo sharing websites on the market. By looking at these websites, people can start to gain valuable links back to their website by sharing the pictures they have. Then people will also notice this ties into their online optimization by using the same keywords to post the picture.
A key point is when the photos are being shared to make sure the license is in place for the pictures. The license may be a share type of license, but only if a link is contained pointing back to the pictures main website. This could be the photo sharing account, which will be tied in with the money website or it could be directed back to the money website.
Video Marketing
Videos seem to be all the rage lately as they allow people to play a video and listen to the information. However, the videos are also going to be tied in with the off page SEO and on page SEO as well. The videos that are present on a website are typically related to a specific item. With the videos posted to the off page websites, though, they are going to need to be linked back to the relevant content that the video is talking about.
A good example of this would be the camping gear example again. If the video that is posted is a specific review of a tent and it is on a video website, it needs to link back to the specific page on the money site that is covering the tent that was reviewed in the video. However, this does not prevent additional links on the money page from being posted at the bottom of the page to allow people to get the right information or additional options based off of the single video.
Local Listings Do Help Out
Even for a business that is not targeting local results, they need to know it is important for them to target a local region. This allows the business to start to get the right results they need to have. However, by reaching out to the local rankings, the website will often find that it is going to have an easier time in getting to rank. With the local rankings, it will allow people to start to expand out to the regional and then the global level that will make it easier for people to rank.
Article Submissions Still Works
Google Penguin really took care of the article directories and forced their hand to clean up their acts. The directories were hit hard as content mines and nothing more or useful for people. However, since this has happened a lot of the content in the article directories has started to change back to being useful. This is when people should know they can start to post articles to the article directories for strong results.
When submitting the articles that people are using they need to make sure the articles are relevant and on topic. Then the links need to be directed back to the proper website. This way people will start to get the results they want to have and with it tying back to the on page optimization, people will get the right results they want to have and if the links on the internal side are done properly, it will allow people to get the right traffic and link juice passed along to the website.
Yahoo Answers
Yahoo answers is something that is still active and something people want to use. When people are up to a specific level on Yahoo, they can start to get the right to post links back to the answers they are posting. This way people can start to post the links on their answers and have them pointed back to their website. This way people can get the right amount of traffic, but they are starting to build up the right amount of trust with the customers because they can answer the questions that people are asking.
Keyword Density
Sometimes this is an overlooked aspect as many people would just shove their keyword into the posts as much as possible. When people do this, it tends to have people lose their rankings on the search engines because it is showing that they are trying to over optimize their website for a specific keyword. However, by getting the right density in place it will allow the website to rank higher and not look like it is being over optimized for a specific keyword.
The density is for the on page portion of the SEO, but when people are turning to the off page SEO they need to realize this is important for them to consider as well. For example, people may notice that their website was ranking well, until they started to build links to it. The reason it could start to falter in the rankings is the anchor text is being over optimized. When people are doing this it tends to lead to the search engines thinking the links are being built to falsify rankings. When this happens, the search engines have a habit of discounting those links.
To avoid this type of problem, people need to make sure they are varying their text back to the website. By doing this it appears more natural and will help to keep the website relevant to the information that it is being written about. This is going to tie in with the on page SEO because people need to make sure the information is related to the keyword, but not necessarily is the exact same which can hurt the ranking of the websites.
LSI Words
LSI has recently been noted by the search engines as being a good way to help in ranking a website. While most people never think about the LSI keywords, they need to realize these are words that are related to the keyword, but are not the same. By doing this, it will help the onpage SEO rankings for different terms, but when these are being used as the anchor text it tends to help the website rank higher for those search terms as well.
Ranking a website is huge challenge because so many people are trying to do the exact same thing. This is when some people need to know why it is so important to tie in their on page SEO to their off page SEO. When people see just how important this is, it will be easy for them to have a great time in getting all of their SEO work done, even if it means hiring a company to handle the work for them.
